A good (school) report
To create a strong, positive identity concept for Soutwark Council's schools promotion, our starting point was a strapline and logo combination with a simple but direct message.
WhiteLight produced: Logo design, copywriting, press advertising, labelling, merchandise.
A modified version of the classic Frutiger typeface was created to distinguish the identity with a unique headline style.
Posters and press advertising
To complement Soutwark's established guidelines, we developed a light-hearted 'graffiti' styling that could be combined with photography.
It's in the (tote) bag - getting the message out and about on the streets of Southwark...
The brief also required us to create labelling for healthier food choices being made available in the borough's schools.