BMJ Careers logo
BMJ Careers logo

British Medical Journal

Prescription for success

Required reading for doctors and medical specialists worldwide, BMJ Careers asked for us for a corporate identity refresh to help increase the magazine's effectiveness, reinforce the brand and highlight new services such as their multi-venue Careers Fair.

WhiteLight produced: Logo design, sub-brand logo design, corporate guidelines, press advertising, web banners, magazines, brochures, folders, user manuals, leaflets, exhibition graphics.

BMJ Corporate Guidelines

Corporate guidelines

For such a renowned organisation, a comprehensive set of guidelines in both print and online formats was a necessity.

BMJ Corporate Folder and Booklet
BMJ Careers Promotional Leaflets

Brochures, folders, manuals, leaflets

The new identity transferred to over 30 different print projects including folders, stationery, leaflets, brochures and booklets (all designed by WhiteLight).

BMJ Career Focus Magazines

Magazine design

The Career Focus Collection is a series of magazine compilations of related articles. We produced a diverse set of unique cover illustrations that dramatically enhanced each title.

BMJ Careers Press Advertising

Press Advertising

Working closely with the client we conceived, designed and implemented an energetic advertising campaign, commissioning an extensive series of unique cartoons from the talented illustrator Malcolm Willet.

BMJ Careers Exhibition Stand
BMJ Careers Exhibition Stand

Exhibition design

Creating an impression at exhibitions was easy with the stand-out combination of the new identity and eye-catching cartoon graphics.