With their ranges about to sell into Britain's major supermarkets, Bmac commissioned us to develop a refreshed identity and a series of new product packaging for snack ranges that would compete with the major players.
WhiteLight produced: Logo design, corporate guidelines, stationery, landing-page design, individual product branding, product packaging.
Our designs took inspiration from the respective foodstuffs to create a unique design device – strips of potato peelings, curvy plantain, corn kernels... Strong, confident, colourful packaging put the Bmac range in a stand-out position on the shelves.
As the main thing food crops need most, sunshine was the clear inspiration for our stationery designs.
“The newly branded packaging designs have sold exceedingly well and are popular with both existing customers and our new market!”
Michael Omodara / Bmac Foods