Rebranding an historic name
Having undergone a merger with two other companies, the newly named Beecrofts needed a new identity that would define them as both established and forward-thinking. A less-is-more typographic style was carefully honed to signify a new firm confidently facing a bright future.
WhiteLight produced: Logo design, website, presentation folders, stationery, promotional items.
As a nod to the traditional quill-pen use of their long and noble history, we used a subtle feather motif to enhance Beecroft's new stationery designs.
Clean, clear and straight to the point: our design for Beecrofts' website features subtle animation and illustrations by Jon Goldingay.