This long-established music PR company needed an identity overhaul. Our solution was to take a 'communicate' speech-bubble device on a journey from the basic mark in grey to anything-goes variations complementing different artists' visuals.
WhiteLight produced: Logo design (in multiple variations), website, stationery, packaging, merchandise, brand guidelines.
Designed to expand on the speech bubble mark and also to make full use of the new colour palette. For the business cards, individual team members could choose their favourite hue. A rubber stamp was created to manually brand the various mailers and packages.
Our clean, easy-to-navigate website design was built to be easily updateable as an up-to-the-minute news source and database of the agency's constantly expanding roster of artists.
All publicity is good…